A los lectores de Puebl@Media

Hace más de 10 años participo de manera activa como lector y autor de contribuciones diarias en las redes sociales. Por mi formación como periodista procuro ser objetivo y oportuno aunque en ocasiones no lo consiga. Por el rigor de mis publicaciones y la confianza depositada de amigos, conocidos y amigos de mis amigos, he logrado atesorar la preferencia de más de 5200 seguidores en Twitter y 1400 amigos en Facebook. Desde hace más de 5 años publico Puebl@Media, diario de información en la red, cuya contenido repercuto diariamente en tres correos; el personal, el del periódico y uno más, expresamente designado a mis amigos lectores de la Sierra Norte.

Soy reportero de diarios locales y nacionales desde los 18 años y recientemente editor. En Puebla, fui director fundador del Periódico Digital del grupo Tribuna, Director editor del Portal de Noticias del Sicom (Ahora Puebla Noticias) y creo conocer un poco sobre el comportamiento de la información en las redes sociales. Desde el arranque de mi edición hago un seguimiento puntual de las visitas de los lectores a Puebl@Media. Esto, que comenzó sin anuncios publicitarios ni propaganda alguna, fue bien acogido por los lectores de Puebla en virtud de la cerrazón, manipulación y opacidad con la que opera la prensa comercial en Puebla y en el país.

El monitoreo de las visitas diarias al portal, más allá de los afanes de mercadotecnia, representan un estímulo a las tareas periodísticas y un indicador de las predilecciones de los lectores.

Así, lo que inició con visitas diarias de entre 500 y 800 lectores, a la vuelta de los años nuestra presencia se incrementó a un número estimado (por nosotros) de alrededor de 5 mil a 8 mil lectores diarios. El cálculo bruto es por la suma de lecturas por nota, que son las que más rápido se reflejan en nuestros propios indicadores, en los de Joomla! y con nuestro servidor Go Daddy! en Estados Unidos.

De unos meses a la fecha, las campañas de venta de publicidad en Google se han tornado agresivamente ofensivas. No es ocioso recordar que esa empresa ha sido denunciada reiteradamente por manipular las cifras a su favor y especular con sus criterios de aceptación y acceso de lectores o visitas.

Misteriosamente eso ocurre con Puebl@Media según Google. Ahora resulta, según el monopolio, que nuestras visitas se han reducido a dos dígitos, y lo único que aumenta, son las invitaciones (amables) a que compremos paquetes publicitarios con Google para que en breve obtengamos su aval y una abultada cifra de lectores.

Puebl@Media es un producto intelectual dirigido a la sociedad civil de Puebla cuyo contenido se centra en la dignidad de los ciudadanos, el respeto a sus derechos civiles, humanos y constitucionales y no especula con cifras o estadísticas hechizas. Nuestro compromiso es con el lector, con criterios de verdad y con el periodismo digno que merecen Puebla y los poblanos.

Atte. Enrique Aguirre
Editor Puebl@Media
Ciudad de Puebla
Miércoles 1 de julio de 2015.

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